I am... in awe. And not quite sure what else to think.

This is the German Armed Forces' newest image/recruiting video ad (the catch phrase is "Wir. Dienen. Deutschland."/"We. Serve. Germany." and though I don't really know what to make of the periods I'm slowly starting to warm up to the phrase.Very slowly. Maybe.) :

What do we think, people?

Good? Bad? Ridiculous?

(One thing that really shook me: the pictures of the official funerals. Even though it's aimed both and improving the image and recruiting, it took a lot of balls putting them in there. Any of you non-Germans ever seen something like that in any of your Armed Forces' recruiting ads?)